Here are cues on how to make it work with White Label Apps; potential benefits, and challenges!
Applications built by independent app development companies remove barriers for businesses with less time to market. Such generic applications are meant to be rebranded and resold to small local businesses.
A white-label manufacturer creates a generic product. Once the product is sold, each retailer can rebrand the product as their own, even though the exact same product is being used by other retailers. As an example, Kirkland products are produced by Kirkland batteries, Kirkland tuna, Kirkland Vodka, and so on.
White-label apps are any native Android or iOS applications that are built by third parties but are offered under one brand. These are available in the Apple App Store, or Google Play Store, and can be directly downloaded. Such applications are faster, less expensive, and highly resourceful. A company, brand, individual, or design firm can tweak the branding, and visual design and curate the features to fit the purpose and brand requirements.
How does it work?
A company builds multiple copies of the same app. These app copies are then sold to other businesses. These businesses rebrand the apps in their name. In this way, a white-label app is rebranded and resold to multiple resellers.
Retailer takes care of brand control, packaging control, and trademark control in the case of white-label products. The manufacturer takes care of the manufacturing control. The average speed to market these products is very fast, and it takes very little investment to come into being. white label apps and products do not have any product customization. These do not offer any exclusivity to the retailer.
What are the additional considerations with White Label Agreements?
- The manufacturer controls the quality, quantity, characteristics, components, ingredients, and all other product details.
- The retailer controls the product design, packaging, and branding
- The retailer is responsible for trademarking, and brand identity
What are single and multitenant white-label apps?
There are two types of white-label apps you can build: single-tenant and multi-tenant. The сhosen type will greatly define the scope of features, some technical characteristics of the app, and, thus, the development strategy and budget.
Let’s briefly review both options and take a look at their special properties. Additionally, we’ll give you some cases when a certain type of white-label app might suit you more.
Single Tenant White Label Apps
Single-tenant white-label apps provide a single copy of white-label products to the client/business. This implies that that product will be highly customized.
While developing a single-tenant white label app, the backend code can be used, while the front end can be changed. This makes way for a higher level of customization and engagement.
Single-tenant white-label apps have an isolated database on the server. It offers more possibilities for customization. Tenants may update the app. To develop a white label single tenant app, implement the CI/CD (continuous integration and continuous delivery).
Multi-Tenant White Label Apps
It is a Software as a service (SaaS) that supports multiple tenants on one single platform. Here one server hosts the software. Single server stores customer data. Multi-tenant applications are cost-effective and facilitate updating apps. Clients can customize the features and design elements due to a single configuration of these apps, faster maintenance, QA, and testing. Any bug fixes are automatically applied to all the tenants.
Choose multi-tenancy if you wish to focus on a bigger audience and not necessarily on the user interface (UX) – features, integrations, and customizations. It is always advisable to define functionality so that potential clients get to know what they need to expect, and what additional changes are negotiable.
Why resell a white-label app?
There can be plenty reasons:
App development is expensive. Creating an app from scratch requires a series of troubleshooting, following the app development process, outsourcing dedicated developers, checking on with the competition, checking the market feasibility, analyzing the demand in the market, creating a USP, being adept with the latest technologies, emerging trends, being cost-effective, bringing a niche development to the table, considering additional costs and development complexities.
White-label applications are cost-efficient. Re-selling them prevents the need to hire developers, designers, and project managers. When the provider sells it to thousands of businesses it definitely removes all intermittent costs.
White-label apps save time and are quicker to market. Businesses do not need to build in-house and do not have to worry about app maintenance.
White Label Apps are readily available. Best source code management tools for version control can be used in case of the ever-changing world of technology, according to client requirements.
When would you need to update your white-label apps?
There can be instances when you would want to update your white-label apps. Just in case you have to assign a new icon or a new name to your app, or you need to add new screenshots, new app descriptions, or metadata.
White Label Applications need to be updated when Google Appsheet rolls out significant new features in Android or iOS. Appsheet asks the resellers to update and resubmit the app. The app needs to be updated with new features and bug fixes every 1 to 1.5 years.
What are the technical aspects of white labeling?
The basic ones are as:
- Customizable Features in White Label Apps
- Splash screen and app icon
- In-App UI Elements & Colors (type, style, size, position)
- App Components & Templates (Shape, size, color, font)
How to create white-label apps?
Steps in order:
- Choose between single and multi-tenant architecture
- Decide the UI/UX features
- Decide the functionality according to the design
- Pick a server
- Enable error monitoring
- Connect all apps to one account so the access will be mutual.
- Build a separate API access key for each app.
- Have several keys even for 1 client (for example, for iOS and Android App).
What are the advantages of white-label app development?
White-label applications are simple. Therefore third-party integrations are possible but not advisable. If an app development agency has to go for complex functionality, they can choose custom app development with help of API. Custom app development also gives the ability to connect all apps to one account, build a separate API access key for each app, and have several keys for an individual client across platforms.
The main benefits of using white-label apps are:
- Businesses can focus on their core expertise
- No coding is required
- The demand is growing
- These need less investment
What are the challenges with white-label app development?
The buyer of the white label app is not able to access the app’s backend. This implies that they do not have the flexibility to customize and scale, and are not able to secure the application. So once they are able to afford the custom web development, the risk increases and they switch out of white labeling.
Conclusive: Why should you use white-label apps?
Considering high demand, less budget, less time, availability of skilled developers, limited resources, and increasing customer demands, it becomes pertinent to acquire a ready-made application, rebrand it and use it according to the need of the hour. It might not make immediate sense, but it is definitely a time-saving option and stands the chance of scaling up in the future. white-label apps a relatively easy concept. It is possible to create a white-label app out of a custom one. Having a custom app gives you full ownership of the app’s code. The best app development companies create a white-label app out of this code. But you will have to stick to that product that you already have. A native app cannot be converted into a progressive web app or vice versa. And you will not be able to reuse that code.