Before the age of digital marketing, direct mail was the primary tool for direct-to-customer brands. Nowadays, some businesses prefer online marketing to its paper-based precursor. However, it doesn’t mean that the two marketing practices cannot work together.
Today, many businesses discover that by integrating direct mail with digital marketing, their chances of success soar. On one hand, they engage customers through modern mediums like email and social media. On the other hand, direct mail helps them target specific prospects and garner more effective responses from them.
You can also combine direct mail with digital marketing to boost your business. Here are a few tips on how to achieve that!
Use Direct Mail Automation Software
The common digital marketing campaign runs on social media channels like Twitter, Facebook, and Instagram. Additionally, it uses Google and website landing pages to increase conversion rates. Its success depends on the amount of high-quality traffic it can generate. And, here is where direct mail becomes surprisingly effective.
The online campaign may target a wide audience based on metrics and user behavior. However, when you add direct mail to your strategy, you get to reach the leads who are most likely to convert into sales.
Dovetailing digital marketing and direct mail is easy if you use automated direct mail software. This platform helps you compile a list of potential customers. Also, it enables you to design, send, and track mail to those clients who might be difficult to reach through your online efforts.
Personalize Print Mail
Digital marketing helps you produce eye-catching promotions that are quick to grasp and easy to digest. However, they often address a wide audience with little or no personalization. Therefore, clients feel that by investing in a specific brand product, they are part of a larger consumer group.
There is absolutely nothing wrong with that, and you can easily use digital marketing to your advantage. However, if you want to increase customer loyalty, you should also integrate direct mail with your online marketing campaign.
Direct mail enables you to tailor promotions down to the personal tastes of each of your clients. Also, it enables you to boost customer engagement and conversions. So, it is the perfect tool for boosting sales and keeping your buyers happy.
Increase Marketing Automation
As your marketing efforts double so does your audience. However, reaching customers both online and offline can be a tedious endeavor. More so, it has its limits, which you can only surpass by using marketing automation.
On average 51% of companies are currently using marketing automation. It enables quick and hassle-free personalized marketing, and it is just as effective online as it is through direct mail service. Lastly, it helps you retarget those lost online conversions.
With the help of direct mail automation software, you can automatically target customers offline after you failed to convert them online. Simply put, potential clients who abandoned their online shopping carts can still enter your portfolio through a carefully devised direct mail strategy response.
In conclusion, using digital marketing and direct mail at the same time should help you boost conversions and increase engagement for long-term customer loyalty.
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