Content marketing:
So let’s talk about that now. For as long as content marketing has been a thing, there’s been a debate on which approach is better. Quantity, where the strategy is to produce as much content as is humanly possible, or quality, where the goal and focus is on creating fewer, but higher quality pieces of content. And here’s the thing, the reason that you still see people advocating for both of these different approaches is that they both still work. But at least right now for most people most of the time, focusing on creating less, but higher quality pieces of content is gonna provide a better return on your time and energy investment. For proof of this, all you need to do is look right here on YouTube where you can see the change and this trend in action with many channels switching away from a consistent upload schedule favoring, instead, releasing a video when it’s ready. Also Read for: cv writing service in canada
Posting on social media:
All that said, I’ve got two warnings for you here. First, this trend, away from quantity and more towards quality, is a perfectionist procrastinator’s dream. So if that’s you, be very careful not to let your perfectionism kick in and stop you from ever releasing or posting any kind of content because it’s just not good enough yet. And next, if you’re just getting started with content creation or marketing or posting on social media, my advice here is to still favor quantity over quality, at least in the beginning. This is because quality often comes from quantity, and you’re really going to need to put in the reps, especially in the early days, to build up that content-creation muscle. Not to mention until you have some posts and some kind of content created and published, it’s hard to actually know what better actually is. This is because better is subjective. Also check: cipd assignment services
What’s good for you may not be good for me, and what’s good for me may not be good for you. This is why the only thing that really matters and the only metrics that you want to take a look at and actually take into consideration is how your audience and how your customers are engaging with and responding to what you’re creating. That said, to help get you started and to keep you on track in the direction of creating better content, I’ve got three rules for you that I want you to keep in mind. First, better content is relevant content. This means it resonates with the person it was created for. In other words, when they see it or hear it or come across it, they think, “Hey, cool. This is… This is for me.” And the best way to do this is to make sure you understand your customers and what their pains and problems and fears and frustrations actually are.
