The importance of Organizational alignment and how to achieve it

The importance of Organizational alignment and how to achieve it

Organizational alignment is all about people in an organization working together to achieve the company’s objectives. Organizational alignment is achieved when everyone involved in an organ

Many companies ignore the concept of organizational alignment because it means spending time on communicating with employees about their part in achieving corporate goals. This can be time consuming and costly but ignoring organizational alignment will make things more difficult for you in the long run; the lack of alignment will be reflected in a lack of production, wasting resources and ultimately impacting your bottom line.

In a small business this may not be necessary but even a small company should have a well-defined “mission” to give individual employees their role within that mission.

There are three steps to laying out an effective organizational structure:

1) Defining your mission statement: This is a very important step and the most often overlooked in organizational alignment. Oftentimes companies will make all types of changes without understanding why they are making them, when it becomes necessary to make changes you should begin by evaluating current business processes against the established mission statement to see if the current structure is in alignment with that mission (if it isn’t then re-align).


There might be a lack of communication or transparency between employees and there might not be any clear direction of how an organization wants its employees to behave.

3) Solving problems: There is never only one way to solve a problem so you should consider all possible solutions before implementing any changes, whether they are internal such as adding or changing policies and protocols or external such as establishing new partnerships. To figure out what the best solution is for an organization it will be necessary to understand where your company currently stands in terms of each part of the business development strategy (customer service, brand management and product management) and then decide on which areas can give you the biggest return on investment by improving them with some sort of changes.

This is why organizational alignment is something all businesses need to do in order to be successful.

How to understand whether your company is aligned?

By following the 7 steps of the Internal Alignment model™ you will be able to align people according to what truly matters for your company.

The power of alignment lies in everyone’s commitment. The more committed you are, the higher your performance will be and the better the results achieved by your business. However, achieving this level of commitment can sometimes take time because it has to cross multiple layers within an organization. Where every layer has different interests and expectations regarding their role in the context of organizational success. That’s why effective leadership is essential not only at a general management level. But also at project team members’ level if they want to achieve maximum performance levels within their teams.


7 steps of the Internal Alignment model are:

  1. Define a common vision and strategy for the team
  2. Get commitment from each team member to this plan
  3. Implement the plan as a cohesive unit
  4. Empower your people with the necessary skills, knowledge and tools
  5. Provide feedback on performance
  6. Celebrate success
  7. Reflect on what went well and seek continuous improvement

Importance of Organizational alignment are:

  1. Improved performance of the organization
  2. Increased commitment to the overall goals
  3. Improved decision making process
  4. Improved communication process within the company’s employees
  5. Reduction in time spent on day-to-day administration leading to increased productivity levels
  6. Higher satisfaction levels among customers due to extremely quick response times when it comes to customer requests, issue resolution etc.


  1. Customers are able to work efficiently with the available resources within the company because everyone knows their roles and responsibilities.
  2. Collaboration across different departments becomes easier because the organizational structure is well-defined and there is a clear accountability assigned to each team member.
  3. Employees feel more motivated as they know that their efforts. Recognized and appreciated with every milestone reached, every good work done.
  4. On all fronts – from meeting deadlines to improving revenues.
  5. Easier to recruit new people as everyone knows exactly who does what within an organization.
  6. Personality traits, strengths and weaknesses of employees become evident which helps organizations make better human resource hiring decisions.


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