Research Nester published a report titled “Video Ad Insertion Platform Market: Global Demand Analysis & Opportunity Outlook 2031” which delivers a detailed overview of the global video ad insertion platform market in terms of market segmentation by type, service, end-user, and by region.
Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, supply and demand risk, along with a detailed discussion on current and future market trends that are associated with the growth of the market.
The global video ad insertion platform market is anticipated to attain a robust CAGR over the forecast period, i.e., 2022 – 2031. The market is segmented on the basis of type into web-based and app-based. Out of these, the web-based segment is estimated to gain significant market share over the forecast period owing to the increasing adoption of cloud computing in every industry vertical. Additionally, the growing penetration of internet and installation of cloud servers are estimated to boost the segment growth.
The global video ad insertion platform market is estimated to grow on the back of the increasing trend for digital advertising and marketing, along with the growing adoption of video advertisements. For instance, in 2020, there were over 3 billion digital video viewers in the world. Moreover, the growing adoption of OTT platforms by the audience, backed by rising penetration of internet services, smartphones, and laptops, is foreseen to positively influence the market growth.
On the basis of geographical analysis, the global video ad insertion platform market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in the North America region is anticipated to gain the largest market share throughout the forecast period owing to the growing penetration of internet services in the region. As per the data by the World Bank, 89.43% of the population in the U.S. used internet services in 2019. Moreover, the presence of numerous tech-giants in the region is estimated to fuel the market growth.
The research is global in nature and covers detailed analysis on the market in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC [Finland, Sweden, Norway, Denmark], Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa).
In addition, analysis comprising market size, Y-O-Y growth & opportunity analysis, market players’ competitive study, investment opportunities, demand for future outlook etc. has also been covered and displayed in the research report.
Increasing Penetration of Internet Services to Encourage the Market Growth
According to the data by the World Bank, over 56.727% of the global population had access to internet services, in 2019.
The growing usage of internet services has surged the demand for digital advertising and marketing. This is estimated to generate massive growth opportunities for the video ad insertion platforms. Moreover, increasing number of internet users leads to a larger target audience for video ads on social media and OTT platforms, which is further estimated to boost the market growth.
However, the requirement of high investment initially, along with lack of tech experts are expected to operate as key restraint to the growth of global video ad insertion platform market over the forecast period.
This report also provides the existing competitive scenario of some of the key players of the global video ad insertion platform market which includes company profiling of Sizmek Inc., Mvix, Inc., Bidtellect, Inc., RSG Systems, Inc., Advance LLC, Adobe Inc., International Business Machines Corp, Microsoft Corporation, Vidillion Inc., and SRAX Inc. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments.
On the whole, the report depicts detailed overview of the global video ad insertion platform market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
Know more companies sources @ https://www.researchnester.com/reports/video-ad-insertion-platform-market/3904
