A person starting a new business and one running an existing company, both are very much in the same boat when they start relying on digital marketing. Thousands of global businesses are yet to join the bandwagon and the ones who are already in are yet to fully utilize the potential of digital marketing. The same is the case with businesses based in Dubai as they seek a strong online presence but are not fully cognizant of how far they can go with it. This is why they need to hire a leading digital marketing agency in Dubai so that they give their business the best chance to establish itself.
So if you are a business owner in Dubai and are reading this blog, you should know the importance of having a strong online presence in today’s digital world. The rise of social media and smartphones has taken the world by storm. Businesses that used to rely heavily on signboards or TV/Radio advertisements are now forced to stick to the smallest screen in the world, that’s the smartphone screen. Millions of social media users stay glued to their smartphone screens every day, which means if you want to sell them anything you will have to be visible on those screens.
According to an estimate, the number of online shoppers has surged by 4.4 percent to more than 2.14 billion worldwide, of which 230.5 million are Americans. Around 70 percent of the American population prefer to shop online whereas 27% of the global population resort to online shopping apps. Globally, online spending per capita was recorded at 2,310 USD per year by 2021, which was 3,428 USD per year per capita for American shoppers. Due to this massive paradigm shift in human shopping behavior, the number of online stores has jumped to 9.1 million globally, of which 3.76 million stores are powered by Shopify.
It has become crucial for every business to have a well-executed digital marketing strategy in place. But why should you consider this option, and how can a digital marketing agency in Dubai benefit your business?
Access to Expertise and Resources
One of the biggest benefits of hiring the best digital marketing company in Dubai is access to a team of experts who are knowledgeable about the latest marketing trends and techniques. These agencies typically have a wide range of resources at their disposal, including in-house teams of specialists in areas such as SEO, PPC, social media marketing, and content marketing. This means that you can tap into a wealth of expertise and resources without having to hire and manage an in-house team.
Increased Efficiency and Cost Savings
Working with a digital marketing agency can also help increase the efficiency and effectiveness of your marketing efforts. These agencies have the experience and know-how to develop and execute a comprehensive marketing strategy, which can help save time and resources for your business. Additionally, by outsourcing your marketing efforts to an agency, you can potentially save money on the costs of hiring and training an in-house team.
Ability to Focus on Core Competencies
As a business owner, you likely have a lot on your plate. By partnering with the best digital marketing company in Dubai, you can focus on your core competencies and leave the marketing to the experts. This can help free up time and energy for you to focus on running and growing your business. Moreover, your interaction with web developers, web designers, digital marketers, and copywriters at many levels will help you understand new concepts in the industry. This learning curve will broaden your horizon and make you decide on matters that relate to future digital marketing strategies for your company.
Access to a Global Market
Dubai is a global hub for business and commerce, and hiring a digital marketing agency in the city can give you access to a global market. These agencies often have international experience and expertise, which can help you reach a wider audience and expand your business beyond the local market. Imagine taking your homegrown brand to the international level and making it big.
Stay Up-to-Date on the Latest Marketing Trends
The world of digital marketing is constantly evolving, and it can be challenging for businesses to stay up-to-date on the latest trends and techniques. When you decide to work with a digital marketing company, you can access the latest knowledge and expertise to ensure that your marketing efforts are current and future-centric.
As your business grows and evolves, so too should your marketing efforts. A digital marketing agency in Dubai can help you scale your marketing efforts up or down as needed, ensuring that you have the resources and support in place to meet your changing needs. This kind of control is nothing less than a blessing because you know when to pull the plug or inject more money into your digital marketing operations.
Digital marketing agencies often offer a wide range of services, including search engine optimization, per-per-click, social media marketing, content marketing, email marketing, backlinking, lead generation, and lots more. This means that you can get all of your marketing needs met in one place, rather than wasting your precious time with multiple vendors and agencies. It also gives you a sense of trust that your company is well supported by a strong team of professionals for creating future-centric digital marketing strategies. Moreover, it also allows you to play around with different creative and unique ideas to design and market your products more efficiently.
Finally, working with the best digital marketing company in Dubai can offer a level of flexibility that may not be possible with an in-house team. These agencies often have the ability to scale up or down as needed and can offer customized solutions to meet your specific needs and goals. All of these decisions are taken after consultations with the clients, so you have a say in every strategic decision by the digital marketing teams at the agency.
There are many reasons why a business in Dubai might consider hiring a digital marketing agency. From access to expertise and resources to increased efficiency and the ability to focus on core competencies, these agencies can offer a range of benefits that can help your business succeed in the digital world.
At Volga Tigris, we are determined to present our clients with a complete range of digital marketing services in the UAE. We are based in Dubai and are fully aware of the local demographics and culture, which makes us the perfect digital marketing partner for your future needs. Contact our team today and book a free demo for what could be the biggest decision of your life.